Despite Facebook's issues over the past year, it's usage remains nearly unchanged. What a shock.
created Apr 10, 2019
"Facebook Reports First Quarter 2019 Results (fb.com)"
From the Facebook post:
- Daily active users (DAUs) – DAUs were 1.56 billion on average for March 2019, an increase of 8% year-over-year.
- Monthly active users (MAUs) – MAUs were 2.38 billion as of March 31, 2019, an increase of 8% year-over-year.
- Mobile advertising revenue – Mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019, up from approximately 91% of advertising revenue in the first quarter of 2018.
- Headcount – Headcount was 37,773 as of March 31, 2019, an increase of 36% year-over-year.
[tantek] [frank] in short, Re: that why, because that assumption "help me get a larger audience" is flawed (often false), it's more like helps them (the silos) get a larger audience, based on your content
It's both. The local business owners, non-profits, other orgs, makers, crafters, artists, musicians, etc., etc. reach a larger audience more easily by using social media than by using the open web, and they don't care if their content is reused by the silos to sell to advertisers. The benefits of using social media outweigh the negatives.
Many small, local businesses that launched this decade do not maintain websites that use unique domain names, but they maintain social media accounts because that's where their customers and potential customers spend most of their web time.
[tantek] see the Criticism and See Also sections on /Medium for numerous disillusioned users running away from Medium, when the excuse used to be I publish on Medium "for distribution!" "for readership!"
[tantek] these are commonly parroted assumptions that are often wrong
[frank] [tantek] Medium, I can see that...but look at Instagram, Facebook, Twitter etc. Lots of brands still buy reach on those channels. It's the new TV advertising.
tantek] also known as, remember when it was most important for your band to be on Myspace?
[tantek] so now that's becoming true for FB as well. they had a drop in quarterly earnings from ads. people are using it less. fewer people are using it. they've hit a peak and are now dropping
What? Tantek's claim sounds more like wishful thinking than something based in fact.
First of all, it's absurd to compare Medium and MySpace with Instagram and Facebook. Apples and oranges. Instagram and Facebook are way bigger now than MySpace ever was at its peak.
Facebook's userbase continues to grow.
Monthly active users (MAUs) – MAUs were 2.38 billion as of March 31, 2019, an increase of 8% year-over-year.
Mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019, up from approximately 91% of advertising revenue in the first quarter of 2018.
Tantek claimed about Facebook: "people are using it less. fewer people are using it" but he provided no link to support the claim.
When small business owners stop using social media and only use their unique websites to inform customers, then I'll agree with Tantek's claim.
[tantek] only answer, make your site your primary distribution, and use silos as ephemeral secondary distribution
That ain't the norm from what I have experienced around here. It's going the other way. Small business owners and makers who used to maintain their own websites have stopped doing that and now focus on their social media presences.
When I want info about one of the new local craft breweries, I have to check Facebook or ask my wife, since she has a Facebook account because even if small business owners have websites, they don't maintain them. Their current info exists on social media.
Tantek's claim sounds like a filter bubble, echo chamber, tech vacuum observation.
Revenue: $16.9 billion, vs. $16.5 billion, forecast by Refinitiv
Daily active users: 1.59 billion, vs. 1.59 billion forecast by FactSet
Monthly active users: 2.41 billion, vs. 2.41 billion forecast by FactSet
Average revenue per user: $7.05 vs. $6.87 forecast by FactSet